But there’s no guarantee that these items will be provided at all trade shows, so it pays to be prepared at every event you attend.
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Many show organizers say they plan to set up sanitization stations, offer free masks, and make other changes to improve safety at events. Use PPE and Sanitization to Protect Booth Staff and Visitors When it’s not in use, the second floor can also double as a break room for booth staff. With a second floor, you can create a dedicated area for product demos or meetings and provide extra room for people to check out what you have to offer without crowding one another. This means you get the advantages of more space without having to pay for more space. If your budget allows, then adding more booth space is the obvious option, especially if you’ve been thinking about an expansion anyway.Īdding a second floor is a great idea because it lets you add more space without increasing your exhibit’s footprint. The simplest way to make it easier for people to social distance in your trade show exhibit is to give them more space. Removing exhibit elements may not be the most desirable option, but for a small booth, the most effective way to facilitate social distancing could be to temporarily do just that, knowing you can use them again in the future. Trading floor displays for wall-mounted ones to free up floor space.Removing interactive exhibit elements, such as touchscreens – This will both free up space and reduce the number of high-contact surfaces in your booth.Removing extra demo stations if you have multiple – If you’re limiting booth visitors anyway, you won’t need as many stations as you would ordinarily.Using clear partitions for face-to-face meetings and to separate spaces in spots where distancing is difficult.See our ideas for maximizing 20×30 or 30×30 exhibits. Allowing a minimum of six feet between booth elements, including counters, demo tables, and displays – This might mean planning for a larger exhibit.Some ways to create space and boundaries include:
One way to signal this is with your layout: A booth that looks clean, orderly, and spacious is one people will feel confident about visiting. When they enter your booth, guests will want to know that they’ll be able to interact while staying safe. Good exhibit design is an important part of creating an environment where staff and visitors feel comfortable. Considering where people will spend the bulk of their time when they visit your booth and making those spaces larger to help prevent bottlenecks.Using display elements or seating to create “rooms”.Monitoring entry and exit points so you can limit the number of visitors inside your exhibit at any one time.Creating designated (and obvious) entry and exit points, rather than bidirectional entry/exit locations.Some options for reorganizing your booth flow include: Implementing entry and exit options and managing flow can facilitate social distancing by strategically organizing your space. With the exception of in-line booths, most exhibit designs have multiple entry and exit points and don’t necessarily have an organized flow from one area to another. Social Distancing Solutions for Trade Show Exhibits Reorganize Your Booth for Better Flow To make the most of your exhibit, you’ll need to streamline your booth design, reorganize the space, and perhaps consider some extra staff training. In a trade show booth that may measure just 20×20 or 20×30 feet, that doesn’t leave a lot of room for distancing, especially when you factor in displays and furnishings. This could pose a challenge for trade show exhibitors. In practice, it also means avoiding contact with both people and things whenever possible, like using contactless payment systems and avoiding handshakes. The Challenge of Social Distancing in a Small SpaceĪccording to current CDC guidelines, social distancing means people should maintain a six-foot distance between themselves and others.
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Here, we offer some tips on how to encourage social distancing in your trade show exhibit. That means exhibitors must learn how to tweak their booth layouts to accommodate new regulations. Most shows have new protocols for encouraging social distancing and improving sanitization. Live trade shows felt like a distant memory for much of 2020, but as they make a comeback, you may be wondering how illness could impact your design(s).